In recent years smartphone users have increased the number of cloud services and platforms used from them. These platforms and services are usually used, by users, to interact with others people and, by
the mobile telephony firms, to create a sociological profile of the people and, thus, achieving a more adapted advertising. However, the information uploaded to these platforms is usually very similar. Uploading it to every platform entails an irrational consumption of the device resources.
But, if it is not the same, the sociological profiles created could be inconsistent. The capabilities of current smartphones enable them to keep all the owner’s information and to provide services for accessing it. To achieve such paradigm shift new tools and platforms are needed. This paper reports a proof of concept of a mobile application that creates and stores the sociological profiles of their users, allowing them to send messages based on those profiles. The use of this new paradigm reduces the consumption of the smartphone resources and facilitates the creation of comprehensive sociological profiles.