Autor:
Andrade, Tatiane

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tatiane.torres@ufpe.br

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0009-0009-5148-1178

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Andrade

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Tatiane

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Federal University of Pernambuco, Brazil

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  • Miniatura
    Artículo
    On the Quantification of Stakeholder’s Perceived Value in BPMN Process Models
    Andrade, Tatiane; Silva da Silveira, Denis; Insfran, Emilio; Abrahão, Silvia. Actas de las XXVIII Jornadas de Ingeniería del Software y Bases de Datos (JISBD 2024), 2024-06-17.
    Business models are crucial for organizations, providing competitive advantages and differentiation within sectors. However, it is common to observe a lack of alignment between the values specified in process models and those perceived by customers, resulting in a mismatch with the organization’s strategic mission. This work addresses the need to measure the perceived value from the stakeholders, subsequently examining its alignment with the organizational value proposition. It proposes an approach to quantify the value perceived by stakeholders, yet this poses an considerable challenge due to the influence of intangible and subjective factors such as quality, price, emotional, and social elements. In response to these challenges, this study suggests the use of fuzzy logic to measure and reason about the influence of these factors. This approach aims to mitigate subjectivity, imprecision, and vagueness in the responses obtained from surveyed individuals, providing a more nuanced and accurate understanding of stakeholders’ perceptions of value.