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What are the Three Top Challenges in Service Engineering?

This is a thought/position statement contribution for JCIS 2015 with the objective of promoting discussions on major challenges in the context of service engineering. It proposes to conduct the discussion as part of a research quality process for influencing future research and increasing impact. Gathering and processing inputs both from the JCIS/SISTEDES community and from outside to elaborate the list of top challenges is the proposed approach. This could further lead a debate on the role of JCIS/SISTEDES community for addressing them.